The Logo
Cosmo Girlie’s logo represents a mystical hand, ready to make hair and nail magic. The shape of the hand is enticing and the shears float in a way that feels otherwordly.
The alternate logo utilizes a similar hand but features a nail polish top that is dripping stars. This logo is interchangeable with the primary, depending on the focus.
Mini versions of each logo were also included in the brand kit as less detailed options for smaller use.
The Typography
The feel of the brand is a cross between enchanting magic and retro femininity. After getting their hair or nails done, we want clients to feel spellbound and beautiful. The typography is key to selling this.
The Colors
Where the font choices bring the magic to the brand, the colors bring the feminine, retro feel.
The Graphics
Like the typography and colors, I made a series of graphic elements to continue the brand’s visual identity. It was important to have a handful of graphics that could be used again and again across social media. These should be instantly recognizable brand components.
The Social
Media Presence
The brand in use! As of now, this is the most important test of the brand, as Cosmo Girlie is just getting off the ground. In the future, the brand will expand into print materials like business cards.
