Coastline Coffee

This personal project is branding for a coastal coffee shop. Deliverables include:

  • Color Palette and Typography Guidelines

  • Logo design

  • Menu design

  • Product mockups

Colors and Type

For the colors, the goal was relaxing and coastal. So I stuck to a very simple palette using primarily blue with yellow for a pop.

Like colors, I chose to keep the typography clean and simple to maintain the relaxed feeling of the brand.

 The Logo

Coastline’s logo is shaped like a circle and features a wave alongside the brand name. Keeping it fairly simple allows it to easily be used across all platforms, as well as on a variety of products.

 The Menu

A small menu allows for the design to be minimalistic and clean, with clear sections of products.

 Product Mockups

Examples of the coffee bags and glasses for the Coastal Cups Initiative.